Olympic Hot Tub Company Adds Saunas to the Product Mix,
Making It Easy for Customers to Enjoy Wet and Dry Heat in the Comfort of Home
(Seattle, WA – February 4, 2008) – After 30 years of specialization in the business of making it easy for people to take it easy in the comfort of their own backyards by soaking in hot tubs, Olympic Hot Tub Company has added dry heat to the product mix.
Effective this week, customers can purchase a premium line of premium, portable saunas – both far infrared and steam saunas -- at the Seattle, Fife and Lacey retail showrooms of Olympic Hot Tub Company.
Olympic Hot Tub Company Co-Founder Alice Cunningham explained. “We’ve added this new line because our customers are asking for it and because it offers a new way to bring relaxation home,” she said. Olympic Hot Tub Company is the first retailer in Seattle to offer the Finnleo brand of far-infrared and steam saunas by Saunatec®.
Finnleo is the top-selling sauna brand worldwide with over two million sauna owners and over 80 years in the business. Since Olympic has a 30-year history of making it easy to take it easy, is it no surprise that this line of saunas is easy to install and requires just a 110V plug to operate, much line many of the company’s top selling Hot Spring Spa models.
Cunningham explains that the technology that drives the saunas comes from NASA. “You get hot, but nothing else does.” One recent media report (http://seattletimes.nwsource.com/html/seahawks /2004075978_hawk160.html) said that Seattle Seahawk Shaun Alexander often uses an infrared sauna to recover from the demand of games.
Like hot tubs, sauna bathing relaxes muscles, soothes aches and pains, relieves stress, induces a deeper sleep, and offers recreational and social benefits, among other benefits. Many people enjoy sauna bathing because it flushes toxins and cleanses skin. Improved cardiovascular performance, calorie burning, feeling good, and fighting off illness and relieving congestion are some additional reasons people enjoy infrared sauna bathing.
The new line of saunas retails for $1,800 - $4,000, depending upon size and the amenities selected. Many models include lighting systems and color light therapy. Cunningham has read reports and heard anecdotal evidence that the lights help some people cope better with the symptoms of Seasonal Affective Disorder (SAD). Seasonal affective disorder is a type of depression that tends to occur (and recur) as the days grow shorter in the fall and winter
Cunningham says that customers often comment that their hot tub purchases are the best things they have done for themselves and their families in years. The high level of customer satisfaction earned over 30 years of doing business has helped Olympic Hot Tub Company earn awards from the pool and spa industry, referrals to new customers, and recognition from the SBA and the Puget Sound Business Journal for exceptional business practices and corporate citizenship. In fact, the company was awarded the Territory Dealer of the Year Award at the Watkins dealer conference just last week. This is the 5th time the company has earned this award which is given to the top dealer in each of the 18 Hot Spring regions.
The intention is for the company to apply its outstanding customer service practices to delight customers new and old with a new line of saunas that bring the same level of customer satisfaction and referrals and give them a new reason to do business with Olympic Hot Tub Company. Cunningham said that customers can test the infrared and steam saunas before they buy. They just need to bring a swim suit to their showroom of choice and experience the heat right then and there.
The company’s Free Test Soak program has made it easy for customers to choose the perfect fit hot tub to suit themselves and their families, and the Free Sauna Trial in the showroom offers the same benefit. “Experiencing is a big part of making the decision to buy,” Cunningham said.
Olympic Hot Tub Company concluded 2007 with stronger retail sales than the previous year during a year in which spa retailers across the country struggled. Cunningham says that affluent customers continue to make luxury purchases, and they seem to be buying bigger and more expensive items.
In the spa category, Olympic Hot Tub Company continues to add new products to the line up. This month, the company debuts a new hot tub surround that offers architectural details to lend even more appeal among upscale buyers.
The SpaStone™ Full Surround offers the beauty of organic materials, combined with the benefits of durability and low maintenance. It is designed to simulate natural stone. The hand-applied finish comes in attractive colors. And it is crafted exclusively for select Hot Spring spas that are for sale at Olympic Hot Tub Company. Learn more by visiting this link: http:// www.olympichottub.com/showroom/hotspring/spastone.html
More About Olympic Hot Tub:
At Olympic Hot Tub, "We make it easy to take it easy®" is more than a tag line. It is a statement that describes the heart and soul of the company and how it does business. Research shows that consumers hesitate to make hot tub purchases because they are uncomfortable with the purchasing process, need help figuring out where to install their hot tub, and have worries or concerns about hot tub maintenance. Through the years, Olympic Hot Tub has developed proven, credible, and caring approaches toward addressing these very real concerns and has earned among the highest customer satisfaction ratings in the nation in the process.
Olympic Hot Tub is the oldest spa and hot tub company in the Northwest with five retail stores located in Everett, Seattle, Fife, Issaquah, and Lacey and a sales and service center in Tukwila, Washington. Founded in 1977, the company employs 31 exceptional team members and has a customer base of over 15,600 in greater Puget Sound and SE Alaska. Olympic Hot Tub Company is credited by the Seattle Times with the introduction of hot tubs to the greater Puget Sound area. Olympic Hot Tub Company is the #1 selling Hot Spring Spa dealer in the United States. Hot Spring Spas are the largest selling brand of spas in the U.S. In addition, Olympic is the most award-winning spa retailer in the U.S. that now is proud to blaze a new trail as a retailer of Finnleo brand far-red infrared and steam saunas by Saunatec®. Learn more at www.olympichottub.com.
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