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Olympic Hot Tub Company Debuts New Luxuriously Simple Water Care Product That Keeps Spa Water In Perfect Harmony While Softening Skin, Too.

(Seattle, WA – March 11, 2008) – Women around the nation and the world who have hesitated about soaking in hot tubs for fear of drying their skin or dealing with cumbersome water care maintenance now have reason to say “yes” to long, leisurely soaks. SilkBalance® for Spas is a new hot tub water care product using patent pending technology that takes only five minutes a week to apply. It keeps the water clean and fresh while balancing it in perfect harmony and leaves skin feeling silky soft after soaking. No more dry or itchy sensations.

Alice Cunningham, co-owner of Olympic Hot Tub Company (www.olympichottub.com), is known for making it easy for customers to take it easy in their own backyards. The exclusive introduction of SilkBalance® at her five hot tub retail showrooms and the service center this month takes hot tub ease, enjoyment, and self care to a new level and with great efficiency.

“SilkBalance® for the hot tub today is a lot like Palmolive dishwashing liquid was for Madge the Manicurist in the 50’s. Just like Palmolive softened hands while doing the dishes, SilkBalance® softens skin and keeps the water balance in perfect harmony,” Cunningham said. “Now, spa owners can say ‘goodbye’ to 6-7 water care products and ‘hello’ to a single all-in-one product that makes it easy to keep their spas running clean and fresh, day in and day out, while softening their skin at the same time,” she added.

The pool and spa industry has done a great deal of research over the last decade to find out why people buy hot tubs and the issues that also stand in the way of purchase or referral. Hot tub water care and maintenance is one of the reasons that many people choose not to buy. Hot tub water care and maintenance are also among the reasons they elect not to refer friends to buy. Because SilkBalance® simplifies spa water maintenance from 20 minutes a week to five minutes a week, this task is reduced considerably, along with the worry about whether water balance is in perfect alignment.

Cunningham explained that transitioning to SilkBalance® requires the one-time use of Spa Purge to rid the spa plumbing of old residual water care products and to make way for a crystal clear and easy water maintenance experience going forward. Customers can purchase both SilkBalance® and Spa Purge with ease by ordering from the company’s e-store at http://www.olympichottubestore.com/.

Guy Gadbois conceived the idea behind SilkBalance® while working for a number of years as the director of sales for a hot tub manufacturer in Europe. He said that the task of explaining spa maintenance and training others to do it properly was something that needed a better answer. He worked with ITS Testing Services (Uk) Ltd. to create a formulation that would maintain water quality and balance it with ease. He introduced SilkBalance® to the spa industry at the International Pool and Spa trade show in Orlando, Florida in late 2007 to favorable reviews and is expanding distribution through the Hot Spring Spa dealer network and others.

Gadbois is a bit of an evangelist for the role hot tubs play for connecting busy families. “Time is a precious commodity. People need to spend more time with their loved ones while relaxing. Hot tubs give everyone an escape from text messaging, computers, telephones, and other noise and allow them to focus on each other.

“Now that SilkBalance® offers an even easier way to care for hot tubs and the people who soak in them, more people can jump in and buy without hesitation. That is good for the hot tub industry and everyone who chooses to buy one,” he said.

More About Olympic Hot Tub:

At Olympic Hot Tub, "We make it easy to take it easy®" is more than a tag line. It is a statement that describes the heart and soul of the company and how it does business. Research shows that consumers hesitate to make hot tub purchases because they are uncomfortable with the purchasing process, need help figuring out where to install their hot tub, and have worries or concerns about hot tub maintenance. Through the years, Olympic Hot Tub has developed proven, credible, and caring approaches toward addressing these very real concerns and has earned among the highest customer satisfaction ratings in the nation in the process.

Olympic Hot Tub is the oldest spa and hot tub company in the Northwest with five retail stores located in Everett, Seattle, Fife, Issaquah, and Lacey and a sales and service center in Tukwila, Washington. Founded in 1977, the company employs 31 exceptional team members and has a customer base of over 16,874 in greater Puget Sound and SE Alaska. Olympic Hot Tub Company is credited by the Seattle Times with the introduction of hot tubs to the greater Puget Sound area. Olympic Hot Tub Company is the #1 selling Hot Spring Spa dealer in the United States. Hot Spring Spas are the largest selling brand of spas in the U.S. In addition, Olympic is the most award-winning spa retailer in the U.S. that now is proud to blaze a new trail as a retailer of Finnleo brand far-red infrared and steam saunas by Saunatec®. For more information, call Olympic Hot Tub at (206) 286-0700, email alice@olympichottub.com, or visit www.olympichottub.com.

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